what we do

who we are

With the range of talent and expertise we have at our fingertips, you can be confident we can deliver a cost-efficient integrated media solution that will work for your business. You'll find the whole team at SD Advertising to be experienced, professional and proactive.


Steve Davidson, Director e: steve@sdadvertising.co.uk

With over 20 years of media experience, Steve has a deep understanding of the media marketplace. He also has an impressive record of delivering results for clients, something reflected in his exceptional, and award-winning, career.

Before launching SD Advertising Steve had held senior roles in both the press and radio industries. He was the most successful account manager in UK radio history, winning Metro Radio Salesperson of the Year a record five times, as well as Emap Radio Salesperson of the year.

A hands on, client focused Director, Steve is truly passionate about the media industry and passionate about getting results for his clients.


media buying & planning agency

Pam Allen, Account Director e: pam@sdadvertising.co.uk

Regarded as one of the best in the business, Pam has a wealth of experience across many media platforms. Her career has seen her work in key sales positions at all the major North East radio stations, as well as working on roadside, airport and shopping centre products, along with many print media titles.

Since beginning her media career in the early 90s, Pam has helped small local businesses grow into household names, developed digital opportunities for London's outdoor agencies and has been involved with hugely successful cross-media campaigns for some of the biggest regional and national brands.

Clare Lee, Account Director e: clare@sdadvertising.co.uk

Clare has over twelve years experience in the media industry, the last five of which were spent as Media Director of a local independent media agency, managing the growth and development of the companies’ accounts teams.

She has a years' of experience planning and implementing campaigns across all media, bringing a proactive and innovative angle to our media planning and communication strategies and adding an extra dimension to everything we do here at SD advertising