what we do

radio advertising - who we are

So why use SDA for your radio advertising? Because Steve Davidson is the most successful, award-winning account manager in the history of EMAP Radio (now Bauer Radio).
Steve Davidson is a media specialist with over 17 year’s experience – eight years in radio advertising, nine years in press. He won the prestigious Metro Radio Salesperson of the Year title five years running, as well as the EMAP Radio Sales Person of the Year Award.

Before he brought his expertise and professional experience to radio advertising, he worked for the NCJ Media starting on the free papers before moving onto the big players including some of the region’s biggest press spenders. They knew that they could trust him to deliver, and now you can invest your money with us because SDA is a specialist media Buying and Planning agency built on the solid base of all that experience.

Media Buying and Planning Agency

Pam Allen Account Director

Pam began her media career in 1990 and has worked for fourteen years in Radio, two years in outdoor and three years in press advertising. To date, radio has been the biggest part of her media life and across that time she has enjoyed top sales person status, numerous sales awards and management positions at Century (currently Real/Smooth), Galaxy, TFM & Magic 1170 and Metro & Magic 1152.

During her career in outdoor, she worked on roadside, Airport and Shopping Centre products, laterally working on digital opportunities for London agencies Her successful press career included working on the following publications, AutoWeekly, Herald & Post, Chronicle, Journal and Sunday Sun